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William Jones
Mar 23, 2022
In Fashion Forum
Any marketing initiative that uses online media and the internet via connected devices such as mobile phones, home computers, or the Internet of Things is referred to as digital marketing (IoT). Common digital marketing initiatives revolve around disseminating a brand message via search engines, social media, apps, email, and websites. As a customer moves down the sales funnel, digital marketing frequently focuses on reaching them with increasingly conversion-oriented messages delivered across multiple channels. Marketing teams should ideally be able to track the role that each of these messages and/or channels plays in achieving their ultimate goal.
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